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CDFI Consumer Marketing Library Toolkit Webinar: Recording and Slides

  • 1.  CDFI Consumer Marketing Library Toolkit Webinar: Recording and Slides

    Posted 03-22-2018 13:39
    Edited by John Tillapaugh 03-22-2018 13:44
      |   view attached
    Thanks for showing interest in OFN's CDFI Consumer Marketing Librarytoolkit. This dynamic online resource has been designed to help CDFIs strengthen how they market their consumer-focused products and services. Based on surveys of consumers, interviews with CDFIs, and pilot testing with three CDFIs, the toolkit includes customizable marketing materials that reflect a new value proposition intended to attract new clients and explain what you do.

    If you were not able to participate in our webinar on the toolkit, you can view a recording of it here and download the slides here.

    We welcome your feedback on the toolkit! Please send ideas and questions to me or Debby Stefaniak, SVP Strategic Communications at OFN, or add them to the Inspiration page.

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    John Tillapaugh
    Senior Associate, Strategic Communications
    Opportunity Finance Network
    Philadelphia PA
    (215) 320-4319
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  • 2.  RE: CDFI Consumer Marketing Library Toolkit Webinar: Recording and Slides

    Posted 03-23-2018 10:02
    This is very insightful and valuable work. We'll definitely use it in reevaluating our mortgage loan outreach.

    Many thanks to John, Debby, and all who participated in gathering information and creating this library of resources!

    Steve

    p.s. A wish: Someday, somehow, similar research on business lending?

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    Steve Varnum
    Director of Communications and Marketing
    New Hampshire Community Loan Fund
    Concord, NH
    (603) 856-0767
    svarnum@communityloanfund.org
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Prudential LogoThe CDFI Consumer Marketing Toolkit was supported by a generous contribution from The Prudential Foundation