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  • 1.  Community Outreach

    Posted 11-17-2021 10:37 AM
    I would like to know what kind of marketing strategies are being used for community outreach?
    What methods are CDFI's using now to reach business owners and spread awareness in their areas of their services?

    Moyram Espino
    Business Development Officer
    Upper Manhattan Empowerment Zone Development Corporation
    New York NY

  • 2.  RE: Community Outreach

    Posted 12-29-2021 06:26 PM
    Edited by Joe Cummins 12-29-2021 06:26 PM

    We have gone back to the old fashion way....visiting businesses in underserved areas and listening to their concerns. The response has been extremely positive, like when the owner of a barber shop told us that our visit meant more to him than the grant he recently received.

    We have found small businesses hungry for assistance but not knowing who to trust and not willing to take the time to go to a bank just to hear "no".

    Joe Cummins
    Community Inclusion & Engagement Manager
    Alternatives Federal Credit Union
    Ithaca NY
    (607) 216-3429

  • 3.  RE: Community Outreach

    Posted 01-30-2023 09:16 AM
    Hi Joe!

    Thank you so much for sharing this. This was very helpful!

    Lacey De La Rosa
    Marketing Associate
    Higher Logics Community Contacts (CDFI CONNECT - DO NOT DELETE)
    Lancaster PA