On March 20, OFN launched a new Consumer Finance Marketing Toolkit, an easy-to-use online resource that will help CDFIs strengthen how they market their consumer products and services. Based on a survey of consumers, interviews with CDFIs, and pilot testing with three CDFIs, the toolkit includes customizable marketing materials that reflect a new value proposition intended to attract new consumers to your CDFI.
Please use this discussion area to collaborate with fellow colleagues in the industry. Feel free to share and exchange ideas.
For any technical questions please feel free to contact Debby Stefaniak at dstefaniak@ofn.org or John Tillapaugh at jtillapaugh@ofn.org.
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John Tillapaugh
Senior Associate, Strategic Communications
Opportunity Finance Network
Philadelphia PA
(215) 320-4319
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